European Consumers Want to Buy More Local Produce

A new study carried out in 17 countries by the Cetelem Observatory suggests that European consumers want to buy more local produce. According to the survey, 94% of consumers seem to trust products made in their country or region (93%), compared to 75% for other European countries.

In France, 49% of the survey participants believe that encouraging the purchase of local products should be a priority.

Companies are starting to incorporate this new trend to satisfy the consumers who are “better informed” and “more sensitive to environmental and social criteria”. The price, however, remains a significant obstacle to this development. 64% of European consumers still think that local products are expensive, a figure which climbs to 76% for the French. Two out of three consumers, however, are willing to pay a little extra for local products.

The study was carried out in 17 European countries, from November 27th to December 10th, 2018, among 13,800 participants aged 18 to 75.